Are Legal Blogs Redunant?

I received this question about the redundancy of blogging through my website. It is not a question that is that unusual. I thought I might post the question here, as well as my response, to give some insight to others pondering a similiar question:

QUESTION: A blog seems redundant, if I am already writing articles which I send out on a regular basis. Is the difference just based on a blog being more informal?

ANSWER: For most people blogs are redundant. In my opinion, a blog should be spur of the moment postings and thoughts, easy reads, comments on current events, and summaries of more detailed work you have available on your website. YOU DO NOT want to repost items to your blog that appear on your website or other sites. You can be penalized in the page rank for having duplicate content all over the web (if you are trying to drive traffic to your site through search anyhow). If you are writing detailed articles, I would set a place aside on your website for those long form writings to appear. I would write abbreviated versions to appear on article submission sites and on your own blog. This avoids redundancy and shows you are providing content that IS NOT an exact duplicate all over the web. In my opinion some of the article submission sites are just taking traffic away from your site that should be arriving there naturally anyway. Most article submission sites generate revenue by placing Google ads (or some other form of advertising) throughout your work. If you are trying to be found online for the search string “medical malpractice litigation” and you write about that topic extensively and give that content to an article submission site, you are really only driving traffic to THEIR site with your article. If you just posted the “medical malpractice litigation” article on your own site, it would probably show up eventually to people searching that search string and people could come right to your site. Why send them to some 3rd party content displayer? As a side note, your page rank of articles that exceed 400 words will be greatly increased, so keep that in mind with anything you write (blogs, articles, abbreviated articles, etc).

Law Father can create a website that not only drives new cases to your firm through the internet, but that also a blog service to compliment what you are already doing online. Please contact Law Father to improve your legal website now at http://www.lawfather.net.

Beware of "Black Hat" SEO Companies

You should be very wary of any company that promises instant first page search engine ranking results. Your association with these companies can result in a permanent negative reflection of your website by the major search engines. Black Hat Search Engine Optimization refers to SEO techniques that are used in an attempt to trick search engines into thinking you have a legal website that is more valuable than it truly is. Search engines such as Google continuously seek out legal websites that use tricks rather than trade to increase their page rank or link visibility. If your site is determined to be participating in Black Hat SEO or has a relationship with a company that does, you run the very serious risk of having your website "spammed out", meaning that the search engines will remove your website listing and refuse to index any future pages from your URL. If you have invested time and money with a Black Hat SEO company, your investment is lost, potential clients are lost, and building your web presence starts again from scratch.

Law Father legal websites allow search engines to see your site for what it is; a content rich resource that provides visitors with thorough expert knowledge and information related to your areas of practice. Law Father does not use SEO tricks or deceitful “spamming” practices; rather we build sites rich in content that stand the test of time. SEO “tricks” are quickly found and weeded out by search engines. Law Father builds and maintains the kind of legal websites that search engines WANT to rank in their top-ten. Law Father builds sites that are bona fide knowledge bases for potential clients looking for your legal services over the Internet.

Law Father can create a website that not only drives new cases to your firm through the internet, but that does so in a way that avoids black hat tricks and SERP penalities. Please contact Law Father to improve your legal website now at http://www.lawfather.net.

Travis Luther and Law Father Honored

Law Father president Travis Luther was honored at the 2008 OppenheimerFunds Entrepreneur of the Year ceremony, held on the MSCD campus by the Center for Innovation. The event was the first of 22 to be held this year by www.ExtremeTour.org, in an effort to promote Entrepreneurship on college campuses nationwide. Law Father is very honored to have been recognized at this event and to have shared the company of the other wonderful fellow entrepreneurs.

$99 to Improve your Legal Website Today

Law Father can provide your law firm a 12 point inspection of your current legal website. This analysis can provide tips to improve your legal website's search return rankings. The analysis is completed within 24 hours of your order. The 12 point inspection includes:

URL Value and Suggestions

Title Tag Analysis

Meta Data Analysis

Meta Description Analysis

HTML Formatting Analysis

FLASH Animation Analysis

Alt Tag Analysis

Content Analysis

Keyword Analysis

Internal Hyper-linking Analysis

Back-link Analysis

HTML/XML Sitemap Analysis

In addition to the analysis we provide a detailed glossary of the terms used above and the reasons for their importance. This valuable information can be passed on to your law firm’s IT person, or implemented by the staff here at Law Father.

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