The question of "How many cases can an attorney get from a website?" was submitted through our website this month. I thought it was a good question to address on the blog. Search engine optimization, back linking, content development and the like are all very important for generating clients with your legal website. One area that gets little attention with regards to landing cases is the content of your contact page. That is what I want to specifically address here.
Without a doubt, you have done a Google web search and noticed that you are not the only attorney who is on the web. It is obvious that your website is facing some pretty stiff competition. One thing you can do to give yourself a little advantage is to concentrate on the content of your “contact us” page. I had a client who came to me and said that the firm was getting around 300 hits per month, but barely anyone was calling or using the contact us form. I put some analytic software on the site, and could see pretty fast that users were getting to the “contact us” form. But they were not calling or submitting. The problem with the contact form and web page was that all that appeared was the contact form and the firm physical address and phone number. I suggested that we add content to the page, to reassure users that the attorneys they were about to contact were sincere in their quest to help and reputable within the legal community.
What we did exactly was add a friendly photo of the partners and included the following text (which you are more than welcome to use):
“Hiring the best qualified lawyer to handle your case is an important decision. You need to know that your attorney is listening to you and that your attorney is setting realistic expectations about the amount of money you may collect and how long your case could take. Blank & Blank, LLC is a Colorado Injury Law Firm in good standing with the Colorado Bar Association, The Colorado Trial Lawyers Association, and the Colorado Better Business Bureau. Our law firm can sit with you, discuss your case, and offer an appropriate legal response.
Please do not hesitate to contact us. We will provide you a free consultation and explain to you all of your options. You do not have to face your injury or legal issues alone. Call us today at (555) 555-5555 or email us through the form below. Someone will be in touch with you as soon as possible or when you tell us you are available.”
Each of the associations listed in the text was a hyperlink to the firm's profile page on each website. I also included a Better Business Bureau icon (available to members) and CTLA icon. What all of this did was create a more personal “contact us” page and more importantly reminded potential clients of the quality of the attorney these partners were.
When you pay attention to what your contact page says you give yourself of much better chance of being contacted over a firm that fails to remind potential clients of just how good it is. This is your point of sale if you will. You do not want a potential client to explore your website, get to your contact page, and then think “do I really want these attorneys bugging me?” Do whatever you can to remind them that they are making a well-educated and responsible choice by choosing your concerned and reputable law firm.
