Legal Advertising from Law Father

Law Father has just launched a Legal Advertising page on their website. The page covers a number of Law Father offerings, including graphic design and printing of brochures, online advertising and search engine optimization, and television advertising. Not every medium of advertising is right for every law firm, but if you are consider some type of marketing program for 2013, consider some of the options available through Law Father. Law Father has created outstanding websites for auto accident lawyers, criminal defense lawyers, and bankruptcy attorneys. Law Father has also worked with law firms who specialize in family law and business matters - including business formation and partnership agreements. Law Father offers law firms free consultations for web design, seo, and any of their other legal advertising services. Call them today at 800.325.7715.

Search Engine Optimization for Personal Injury Law Firms

Law Father provides search engine optimization for personal injury law firms, as well as many other practice areas (including criminal defense, bankruptcy, and divorce). We published an article this morning on law firm SEO and some of the important differences between organic search returns and paid search returns. If you are a personal injury attorney looking for a FREE website SEO consultation, please contact Law Father today at 800-325-7715. We will be happy to review your site with you and make recommendations as to what should be done to get more potential clients to your law firm through a search engine optimization strategy.

You should know that lawyers and law firms are Google's fourth largest revenue generator and represent about $11 billion in their pay-per-click ad revenue.

Health Insurance Denials - Assurant, Time & Fortis

There is a new legal website up related to Health Insurance Claim Denials. It is a health insurance bad faith site with information for Time, Fortis and Assurant Health customers who have had their insurance claims denied or their policies rescinded.

Travis Luther Nominated for DBJ '40 Under 40'

Law Father owner and president Travis Luther was nominated for the Denver Business Journal's '40 Under 40' award. This award recognizes outstanding and up-and-coming Colorado business owners under forty-years-old.

Our success is dependent upon yours. Thank you to all of our clients who continue to give us opportunities to strengthen your law firms and be recognized by the wider business community.

Yahoo! and Bing Merger Finished

Yahoo! and Bing (Microsoft's Search Engine) received final clearance from government regulators this month to merge their search engine operations in an attempt to compete with Google. This combination gives Bing about 20% of the total search market. Google retains most of the search market, providing almost 80% of all search returns.

The Google and Bing search algorithms differ on a number of points. For attorneys with a search engine optimization strategy, here is what you need to know:

1.) Bing gives stronger emphasis to Keywords in URLs
2.) Bing gives more weight to capitalized search strings
3.) Bing prefers to return pages from larger sites

So, if you are launching a new site, find a key word rich www.domain.com. Add more content pages. Make sure your content writers bold and capitalize search strings.

If you do not have a web site or a search engine optimization strategy, contact Law Father today for a free evaluation. Phone (303) 618-8621 or email info@lawfather.net.

How many cases can an attorney get from a website?

The question of "How many cases can an attorney get from a website?" was submitted through our website this month. I thought it was a good question to address on the blog. Search engine optimization, back linking, content development and the like are all very important for generating clients with your legal website. One area that gets little attention with regards to landing cases is the content of your contact page. That is what I want to specifically address here.

Without a doubt, you have done a Google web search and noticed that you are not the only attorney who is on the web. It is obvious that your website is facing some pretty stiff competition. One thing you can do to give yourself a little advantage is to concentrate on the content of your “contact us” page. I had a client who came to me and said that the firm was getting around 300 hits per month, but barely anyone was calling or using the contact us form. I put some analytic software on the site, and could see pretty fast that users were getting to the “contact us” form. But they were not calling or submitting. The problem with the contact form and web page was that all that appeared was the contact form and the firm physical address and phone number. I suggested that we add content to the page, to reassure users that the attorneys they were about to contact were sincere in their quest to help and reputable within the legal community.

What we did exactly was add a friendly photo of the partners and included the following text (which you are more than welcome to use):

“Hiring the best qualified lawyer to handle your case is an important decision. You need to know that your attorney is listening to you and that your attorney is setting realistic expectations about the amount of money you may collect and how long your case could take. Blank & Blank, LLC is a Colorado Injury Law Firm in good standing with the Colorado Bar Association, The Colorado Trial Lawyers Association, and the Colorado Better Business Bureau. Our law firm can sit with you, discuss your case, and offer an appropriate legal response.

Please do not hesitate to contact us. We will provide you a free consultation and explain to you all of your options. You do not have to face your injury or legal issues alone. Call us today at (555) 555-5555 or email us through the form below. Someone will be in touch with you as soon as possible or when you tell us you are available.”

Each of the associations listed in the text was a hyperlink to the firm's profile page on each website. I also included a Better Business Bureau icon (available to members) and CTLA icon. What all of this did was create a more personal “contact us” page and more importantly reminded potential clients of the quality of the attorney these partners were.

When you pay attention to what your contact page says you give yourself of much better chance of being contacted over a firm that fails to remind potential clients of just how good it is. This is your point of sale if you will. You do not want a potential client to explore your website, get to your contact page, and then think “do I really want these attorneys bugging me?” Do whatever you can to remind them that they are making a well-educated and responsible choice by choosing your concerned and reputable law firm.

Are Legal Blogs Redunant?

I received this question about the redundancy of blogging through my website. It is not a question that is that unusual. I thought I might post the question here, as well as my response, to give some insight to others pondering a similiar question:

QUESTION: A blog seems redundant, if I am already writing articles which I send out on a regular basis. Is the difference just based on a blog being more informal?

ANSWER: For most people blogs are redundant. In my opinion, a blog should be spur of the moment postings and thoughts, easy reads, comments on current events, and summaries of more detailed work you have available on your website. YOU DO NOT want to repost items to your blog that appear on your website or other sites. You can be penalized in the page rank for having duplicate content all over the web (if you are trying to drive traffic to your site through search anyhow). If you are writing detailed articles, I would set a place aside on your website for those long form writings to appear. I would write abbreviated versions to appear on article submission sites and on your own blog. This avoids redundancy and shows you are providing content that IS NOT an exact duplicate all over the web. In my opinion some of the article submission sites are just taking traffic away from your site that should be arriving there naturally anyway. Most article submission sites generate revenue by placing Google ads (or some other form of advertising) throughout your work. If you are trying to be found online for the search string “medical malpractice litigation” and you write about that topic extensively and give that content to an article submission site, you are really only driving traffic to THEIR site with your article. If you just posted the “medical malpractice litigation” article on your own site, it would probably show up eventually to people searching that search string and people could come right to your site. Why send them to some 3rd party content displayer? As a side note, your page rank of articles that exceed 400 words will be greatly increased, so keep that in mind with anything you write (blogs, articles, abbreviated articles, etc).

Law Father can create a website that not only drives new cases to your firm through the internet, but that also a blog service to compliment what you are already doing online. Please contact Law Father to improve your legal website now at http://www.lawfather.net.