Yahoo! and Bing (Microsoft's Search Engine) received final clearance from government regulators this month to merge their search engine operations in an attempt to compete with Google. This combination gives Bing about 20% of the total search market. Google retains most of the search market, providing almost 80% of all search returns.
The Google and Bing search algorithms differ on a number of points. For attorneys with a search engine optimization strategy, here is what you need to know:
1.) Bing gives stronger emphasis to Keywords in URLs
2.) Bing gives more weight to capitalized search strings
3.) Bing prefers to return pages from larger sites
So, if you are launching a new site, find a key word rich www.domain.com. Add more content pages. Make sure your content writers bold and capitalize search strings.
If you do not have a web site or a search engine optimization strategy, contact Law Father today for a free evaluation. Phone (303) 618-8621 or email info@lawfather.net.
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