Give Potential Clients a Reason to Stay on Your Legal Website

The New York Times and Advertising Age both reported this month that Nielsen/Net Ratings has added another metric to evaluating website rankings – the total number of minutes a web viewer spends on your site. One positive of this kind of measurement system is that it would help weed out “spam” websites from getting high search engine return rankings. Have you ever done a Google search for basketball tickets or car model information? Have you clicked on a Google returned link only to find it was just a pay-per-click-through page (a page where the owner gets paid a few cents for every ad you click on) and a bunch of garbage advertisements? I’ll bet you get off those pages pretty fast and return to searching for the information you were really after. If you found a legitimate site you would probably spend a little time on it looking for the tickets or car you were after. This is why the idea of incorporating minutes viewed to web rankings could be beneficial to consumers; it helps weed out the spam webpages.

Law Father builds websites that victims looking for an attorney will spend time on. That is because Law Father builds client generating websites that search engines and potential clients recognize as legitimate and significant online legal resources. Visit us at http://www.lawfather.net/ to learn more.

Understanding Dynamic Content and SEO

One way search engines rank websites is by their relevance. If your legal website does not include information on relative legal topics it will slide down the ranking scale, having less of a chance of showing up on the first page of the search engine returns. To keep this from happening you need to constantly add new and changing content (Dynamic Content) to your legal webpage. Law Father incorporates the top two ways of doing this into all of our client’s web pages; top legal news feeds and a website blog. This is an automatic process administered monthly by the Law Father office. There is no need for you to do anything. You will see monthly updates appear on your legal news and blog sites. Now people will be able to find your attorney website if they are looking for information, perhaps on a new drug recall or recent judgments and settlements. Remember, Law Father shows search engines that your website is one of the most valuable legal resources available online. Including current news stories with Dynamic Content is one of the best ways to prove to search engines that your legal website is one that will be of the best benefit to people looking for current legal information.

You can learn more about incorporating Dynamic Content into your legal webpage by visiting Law Father's Dynamic Content Information page.

Blogging for Attorney Referrals

Most attorneys invest time and money into their websites in hopes of generating new clients from injury victims searching the web for an attorney. What most attorneys forget to do is to use their legal website to generate referrals from attorneys outside their home state. You can generate more outside referrals by adding a blog focused directly to other attorneys on your homepage. Look for legal news in your state and comment on it from an attorney’s perspective. You can talk about different areas of a case you are currently working on. Explain why some strategies are working and why others will not. Talk about your own ideas for handling similar cases in the future. The client side of your website is not the place for legalese. But a focused attorney blog will provide all the key words other attorneys need to find you on the web.

A great example of this kind of attorney blog can be found at http://www.marylandinjurylawyerblog.com/.

If you are interested in generating more attorney referrals by adding a blog to your current website, Law Father can get you started right away! Call 1(800)325-7715 or email info@lawfather.net.