Friday, July 27, 2007

Give Potential Clients a Reason to Stay on Your Legal Website

The New York Times and Advertising Age both reported this month that Nielsen/Net Ratings has added another metric to evaluating website rankings – the total number of minutes a web viewer spends on your site. One positive of this kind of measurement system is that it would help weed out “spam” websites from getting high search engine return rankings. Have you ever done a Google search for basketball tickets or car model information? Have you clicked on a Google returned link only to find it was just a pay-per-click-through page (a page where the owner gets paid a few cents for every ad you click on) and a bunch of garbage advertisements? I’ll bet you get off those pages pretty fast and return to searching for the information you were really after. If you found a legitimate site you would probably spend a little time on it looking for the tickets or car you were after. This is why the idea of incorporating minutes viewed to web rankings could be beneficial to consumers; it helps weed out the spam webpages.

Law Father builds websites that victims looking for an attorney will spend time on. That is because Law Father builds client generating websites that search engines and potential clients recognize as legitimate and significant online legal resources. Visit us at http://www.lawfather.net/ to learn more.

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